Every year in April, it is basically the peak season for air-conditioning sales. Therefore, it was often the peak period for air-conditioning brands to release new machines. However, this year, air-conditioning manufacturers have slowed down the pace of new machine releases. It is understood that the number of new air-conditioning products in the first quarter of this year decreased by 46% year-on-year.
Since 2020, affected by the epidemic, the overall development of the air-conditioning industry is not clear. According to the data from Aowei Cloud, the white electricity market in the 2020diyi quarter showed a downward trend. Among them, the air conditioner market was serious. The retail sales of air conditioners in the first quarter were 5.24 million units and the retail sales were 14.9 billion yuan, down 46.6% and 58.1% The sales volume and sales of the lower entities decreased by 55.63% and 62.85% year-on-year.
The continuation of the epidemic will continue to put pressure on the air-conditioning industry. At the same time, new energy efficiency standards will be implemented, and brands with high inventories will face greater challenges. However, it seems that brands are actively breaking the game.
The outbreak of the epidemic and the new energy efficiency standards have made users pay more attention to the performance of products in sterilization, sterilization, bacteriostasis and energy efficiency. At present, you can see the efforts of some brands in this regard.
Such as Hisense. Fresh air products are the products that Hisense mainly promoted during the epidemic. With years of technical accumulation, today's Hisense fresh air air conditioners can deliver fresh air to the entire room within three minutes after the fresh air aeration function is turned on.
Because of this, it has also achieved good results. According to Zhongyi Kang data, Hisense air conditioners accounted for 31.1% of the entire fresh air conditioner market. Not only that, Hisense also took the lead in formulating the first domestic standard for fresh air conditioning industry.
Gree air conditioners have also introduced fresh air products, such as its Gree vertical cabinet type fresh air conditioners, which bring fresh air to the room through a two-way fresh air ventilation system.
In addition, it launched a new type of UVC sterilization air conditioner. It is said that this product can kill bacteria, viruses, molds, single cells and other microorganisms that spread in the air. The sterilization rate exceeds 99% after authoritative testing.
Midea's air-conditioning layout is also outstanding. A few days ago, Midea held an air-conditioning developer conference to show the R & D and layout of its "full health" products to the outside world.
It is understood that Midea Air Conditioner has 1,479 health and comfort patents, participated in the revision of 9 national standards, 2 industry standards, 17 groups and other standards, and built a "healthy air" and "air conditioning cleaning" full health system. In addition, Midea also released new products such as Comfort Star II, Fengyuer II, Freshman, Dongfeng, etc. with a new wind, no wind feeling, and full health air conditioning.
Organic in danger, "health" has always been a demand. This special period has made users pay more attention to this aspect, and "energy efficiency" will also become a hard standard for replacement. When this special period really passes, users' attention to "health" and "energy efficiency" is likely to become a habit. All brands need to do is to make good products, put these keywords in place, get user support, and it is natural to break through. .
Jiangsu Jincheng Air Conditioning Engineering Co., Ltd. focuses on:
Industrial air conditioners, chemical fiber industrial air conditioners, chemical fiber industrial refrigeration, textile industry air conditioners, dust-free workshop refrigeration, ventilation ducts, cooling towers, refrigerators and other air-conditioning units and accessories.
Jincheng can bring you high-quality industrial air-conditioning products and services to your satisfaction.
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