- Contact：Mr. Song
- Phone：0086-13705113637
- Tell：0086-0515-88809180
- Fax：0086-0515-88809181
- E-mail：jsjckt@126.com
- Address：No. 18, Rongguang Road, National High-tech Park, Yancheng City, Jiangsu Province
How to face the air conditioning market in the cold year of 2021?
In the face of the 2021 cold-year market competition that has already begun, the market and consumption will never change their pace and pace because of any company. Therefore, air-conditioning companies and businesses, while embracing changes, must stick to themselves and play their own rhythm!
As a result, this has also established the main theme of the air-conditioning market competition in 2021: All air-conditioning manufacturers must abandon their dependence and illusions on a series of external uncertain factors such as the economic environment and market environment, and use industrial policies to fully embrace customers and stay close to the market. , Consolidate the foundation, and pay close attention to implementation, in order to find users and orders.
So, what should air conditioner manufacturers do next?
First of all, whether it is a factory or a business, everyone must use retail thinking to operate the market, use Internet operations to improve efficiency, and do a series of tasks such as the most basic products, outlets, services, and promotions.
At present, the operating mode of air-conditioning companies has completely changed from wholesale and distribution in the past to retail sales promotion services. The biggest change brought to the market from this is the sinking of channels and the dense distribution of outlets due to the improvement of operating capabilities. No relaxation and no slack, this is the only state of the marketing team of all air-conditioning manufacturers in the future.
Secondly, manufacturers must work together to improve channel efficiency, activate sales promotion vitality, and stimulate marketing forces. They must unite all available team resources and partnerships in the market to make progress, growth and change together, and insist on stupid birds fly first, fly more and quickly. Achieve thick accumulation.
They all say "diligence can make up for the weakness." For all manufacturers, not just the home appliance industry, any other industry, the only way out in the face of current market competition is to work hard and sweat. Firmly believe in one goal: stand firmly on the front line of the terminal, fight on the front line, and occupy the first line of the terminal. As long as you stick to it, you will surely gain orders and customers.
Currently, many markets have many difficulties, challenges, and variables. But everyone is on the same starting line. It is not who is smarter and who is bigger and bigger, but who is more diligent, who works harder, and who works harder.
Furthermore, the business strategy must change from time to time, constantly change, and actively change, so as to lead and reinvent in the changes. But there is one thing that cannot be changed, that is, the main theme and keynote of "pushing up, selling new, selling expensive, and adjusting the structure" must not be shaken and changed.
At present, e-commerce giants such as JD.com and Tmall are all diverting their platforms through offline franchise stores; then, next home appliance franchise stores and flagship stores can divert their stores through online platforms. What the air-conditioning factory needs at this time is to continuously output good products, good ideas, and good experiences in this new cycle of channel fragmentation, e-commerce downward, and store upward.
In addition, air-conditioning manufacturers must establish a rich product view and knowledge reserve system, and need to be well aware of the main product functions, selling points, and technical characteristics of the main products they make and sell, so as to "take the right path and brighten the big move."
On the whole, although the road ahead is full of thorns, the evolution of products will not stop, and market opportunities still exist. I believe that with the joint efforts of all the air-conditioning industry practitioners, the future must be the sky of the creator.
Jiangsu Jincheng Air Conditioning Engineering Co., Ltd. focuses on:
Industrial air conditioners, chemical fiber industrial air conditioners, chemical fiber industrial refrigeration, textile industrial air conditioners, dust-free workshop refrigeration, ventilation ducts, cooling towers, refrigerators and other air conditioning units and accessories.
Jincheng can bring you high-quality industrial air-conditioning products and satisfying services.
If you want to know more product information, please contact: Mr. Song 13705113637 Website: http://q045.cn/
