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No matter how the news of the hotness and price increase, it cannot allow the dealers and agents to mention the interest of getting goods. This is not a chance to slip away from the opportunity to make money, but the information feedback on the market warning them at all times. When not stocking.

I am afraid that the annual market in the air -conditioning industry in the past few years will come to an end. After experiencing the consolidation of the past two years, the hope of attacking again is also turning into a bubble. This is by no means air -conditioning manufacturers do not work hard, but the market has reached the stage of overly saturation. The consumption momentum is insufficient. The price that continues to rise due to raw material price increases in the past two years makes users feel good. Periodic attitude towards air conditioning.

Data from Yikang from GFK confirmed the dilemma of the current market: During the Q1 of 2022, under the dual effects of weak consumption and impact of the epidemic, the size of the domestic air -conditioning market has shrunk significantly. According to GFK's calculation, the retail volume of the Q1 household air -conditioning market is about 7.49 million units, with a retail sales of about 28.3 billion yuan, a year -on -year decrease of 27.0%and 19.1%, respectively.

The quantity fell nearly 30 %, the amount fell nearly 20 %, and the amount fell to prove the tragic industry. Coupled with the recent period of time, listed companies including air -conditioning business such as Gree Electric, Midea Group, Haier Zhijia and other companies have also fallen, which also shows that the imagination space for investors is limited.

The struggle in the past two years did not let the air -conditioning industry get rid of the quagmire. Although the manufacturers worked very hard, they still harvested the worst transcript in recent years. The reason is that the saturation rate of air -conditioning products and the rise in raw material prices lead to a high price (and see the set of data in GFK, affected by the sharp rise in raw material prices. The average price of online and offline markets in March and offline reached 3317 yuan and 4109 yuan, respectively, up 10.6%and 14.6%year -on -year, respectively. In particular, the downturn in the real estate market has led to insufficient demand for freshmen, and it worsen the weak consumption.

According to the current situation of the air -conditioning industry, it is still impossible to talk about the crisis, but the market has a sign of a new round of crisis. This is the environmental decision. In fact, not only air conditioners, including color TV, washing machines, smoke stoves and other large household appliances and even small appliances. The market's high -frequency iteration model also suddenly lost power, and more consumers chose the latter in the face of demand and money.

This kind of watching has led to stagnation of consumption, and it also brings excessive demands. In this case, the active expansion of the high -end market is considered a new measure to actively break through, because the fresh air conditioner does show the posture of adversity growth.

Data show that in March 2022, 2,500 yuan to 3500 yuan (including 2500 yuan) of the household air -conditioning online market, 6000 yuan ~ 8,000 yuan (including 6,000 yuan) cabinet, 4,000 yuan and above the offline market The share of the hook -ups has increased significantly. At the same time, the 2,000 to 2,500 yuan (including 2,000 yuan) and 4,000 to 6000 yuan (including 4,000 yuan) of the cabinet have shrinking The market share of air conditioners is moving towards high -priced range, and high -end products are still market hotspots. Special fresh air air conditioners, new air hanging on 3,000 yuan and above, 7,000 to 10,000 yuan (including 7,000 yuan) new wind cabinets in each price segment have increased significantly in the two -line market.

This is the new hope of the industry. At least, at least the effective means of changing sales in the context of the expected sales volume, and the brand, such as Hisense for several years, has obtained the market initiative with this. However, with the addition of Changhong, TCL, and first -tier brand manufacturers, Xintang Air Conditioning will face a new round of brand competition. In this case, the decline in profit margins is also a short time to meet. Therefore, how to screen the market after concentrating and how to differentiate the brand will become more and more tricky.

Although rushing to high -end brings short -term carnival, the high -end transformation is not happened overnight. Especially in the epidemic, the industrial chain continues to recover, and the consumer confidence needs to be strengthened. "It is also proven to be a dreamy game. It is necessary to use the policy of stimulating green consumption to bind a variety of means such as the real estate refinement decoration that is trying to revive in order to have a market opportunity in the new situation in the new situation. Win the initiative in the next few years.

In short, the current air -conditioning market has no chance to win and win. Only by bravely traveling a new road can we protect themselves in a more intense market competitive environment. Then, think about how to stand out.

Industrial air conditioning, chemical fiber industrial air conditioning, chemical fiber industry refrigeration, textile industrial air conditioning, dust-free workshop cooling, ventilation pipeline, cooling tower, freezer and other air conditioning units and accessories.

Jiangsu Jincheng Air Conditioning Engineering Co., Ltd. is a comprehensive manufacturer of special air-conditioning equipment design, production, installation, and commissioning of clean room, electricity, tobacco, civil air defense engineering, medical clean room, clean room, electricity, tobacco, civil air defense engineering, medical clean room. Mainly produce JCZK combined air conditioning unit, cooling tower, glass steel ventilated galvanized sheet pipe, stainless steel pipe, polyurethane ventilation pipe and air conditioning accessories, Jincheng air conditioner is wide, the type, the unique model, superior performance, and user Favused.