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The central air conditioning market, which has been on fire for many years, can be described as "ice and fire" this year. Under the background of weakening demand in both engineering and retail markets, some businesses are involved in a low-price fight, profits fall again and again, installation and maintenance become a "hot potato", service costs are difficult to control, and they are forced to close their stores and leave after struggling to support them. Some merchants choose to avoid homogenized product competition, keenly shift to differentiated products with more market competitiveness, actively attract customers from the online drainage, build community management, and business is booming.

Why is this happening? It is said that central air conditioning is the "profit cow" of the household air conditioning industry, and the major central air conditioning brands have been galloping in the past few years of strong market demand. Central air conditioning products have high demands for design, construction and installation, thus forming a channel structure dominated by offline dealers, avoiding the price war dominated by e-commerce channels, and offline channel dealers with the ability of "product sales, design, construction, installation and service integration" have also eaten this wave of dividends.

The cold wind of the traditional hang-up air conditioner is biting, and the user installs a windshield plate

"Users do not necessarily have to install central air conditioning, their real needs are to make the indoor temperature comfortable, less trouble, so that the quality of life is higher." Central air conditioning is currently the highest customer complaint rate of home appliances products, none of them." According to Mr. Wang, at present, the central air conditioners on the market are suspended ceiling installation, which must be drilled through the wall at the top, interrupting the steel bar is a common thing, and the height of the house after the suspended ceiling will have an impact. The most painful for users and dealers is the problem of water leakage at the return air outlet, and it is necessary to cut and repair the ceiling. Who will bear this part of the cost? Consumers think it is caused by the product, the brand believes that the ceiling is not within the scope of the main warranty of the air conditioner, and the maintenance cost is very common.

"This year, we decided to re-choose the product, after doing sufficient market research, we agent the hot cubic ground cooling machine products." The innovation of this product in refrigeration is indeed subversive, to meet the real needs of users, can be called a 'dark horse' in the field of central air conditioning, this year we have been distributing for more than half a year, the market feedback is very exciting!" Mr. Wang said while taking us to experience the product in the store.

According to him, the hot cubic ground cooler dehumidification refrigeration system is composed of three parts: outdoor heat pump floor heating machine, indoor floor cooling machine, ground laying heating pipe, can be comfortable heating in winter, summer can be no wind refrigeration, spring and autumn can also be constant temperature dehumidification, the comfort experience is much better than the ceiling type central air conditioning, heat pump new energy technology is also more energy saving and low carbon.

For dealers, the ground central air conditioning does not need to Pierce the wall to do the ceiling, only need to lay the floor heating pipe on the ground, the installation is simple and no operation difficulty, and there is no risk of after-sales maintenance, which greatly reduces the pressure of installation and maintenance services, which makes dealers can devote more energy to carry out market expansion.

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